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  • Brick
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    • Coastal Thin Stone
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    • Elements Thin Brick
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      • Arriscraft Citadel® (Georgia)
      • Arriscraft Cumberland (Georgia)
      • Arriscraft Matterhorn (Georgia)
      • Arriscraft Old Country (Georgia)
      • Arriscraft Citadel® (Ontario)
      • Arriscraft Edge Rock (Ontario)
      • Arriscraft Fresco (Ontario)
      • Arriscraft Laurier (Ontario)
      • Arriscraft Metropolitan (Ontario)
      • Arriscraft Shadow Stone® (Ontario)
      • Arriscraft Urban Ledgestone (Ontario)
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DIY Videos

Installation Videos

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GENERAL SHALE DIY DAYS - THIN BRICK BACKSPLASH

Does your kitchen decor need a little spicing up? See our step-by-step guide to install a Thin Brick Backsplash with a painted finish!

General Shale DIY DAYS - Thin Brick Floor

Are you on the hunt for sturdy floors that can withstand rowdy pets, roughhousing kids or harsh outdoor elements?

General Shale DIY Days - Accent Wall

A brick accent wall doesn’t have to be a major undertaking. We’ve got all the steps to get you started — and the best part? You can do it on your own!

Thin Rock Installation Video

Learn how to capture the authentic look of natural stone in any interior space at a fraction of the cost with the General Shale Thin Rock installation video.

Thin Brick Exterior Application

See how easy it is to revitalize your home's exterior using General Shale Thin Brick with our exterior application video.

How Brick Is Made

Have you ever wondered how brick is made? Watch this video and wonder no more!

Stacker Wood Box

Make your outdoor fireplace even more enjoyable with a convenient wood box. Watch our "Stacker" wood box DIY video to see how easy it is to install!

Entertainer Fire Pit

Fire pits are a must for any outdoor living space. Watch the DIY video for our "Entertainer" fire pit and bring endless entertainment to your hardscapes design.

Sentinel Mailbox

A little curb appeal can go a long way in the appearance of your home. Consider installing our "Sentinel" mailbox while you watch its easy DIY video!

Paladin Garden Column

Maximize the elegance of your outdoor garden by installing a "Paladin" garden column. Watch the DIY video to see how quickly it can be installed!

Retreat Garden Bench

Our "Retreat" garden bench DIY video shows just how easy it is to add a spot to relax in your beautiful outdoor living space!

Square Gathering Fire Pit

Sometimes simple is better. Watch how easy it is to build our simple, yet elegant "Gathering" square fire pit in this short DIY video!

Serenity I00 Fireplace

Installing a fireplace into your outdoor space doesn't have to be complicated. Watch the DIY video of our "Serenity" fireplace to see how easy it can be!

Serenity 200 Fireplace

While it does require a little more skill, even our most luxurious fireplace is DIY!

Pavers

A beautiful pathway or patio can add value and new life to your home. Watch our brick pavers installation video to see how easy it is to DIY!

Serenity 150 Fireplace

Our Serenity fireplaces come in a variety of shapes and sizes. Best of all, they are all DIY! See how easy it is to install our mid-level "Serenity" fireplace!

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GS Professional

GS Professional

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Why Nothing Beats Brick

Trendy colors. No maintenance. Super safe. Higher value and so much more! Our newest video is all about why nothing beats brick in new home design and construction.

My General Shale - City Hill Design + Thin Brick

Amy and Katie of City Hill Design talk about why they love designing with Thin Brick!

My General Shale - The Customer Building Journey

Follow along with us as we travel to Slidell, LA to visit Christine of @ourdellhome.

Clemson Exterior Siding Projectile Test

This Clemson projectile test shows you why brick, among many things, is the best choice to protect your family and investment.

Firefighters Choose Brick

Watch what firefighters have to say about a brick home versus the rest.

General Shale Charlotte Builder Interview

Pricing brick by the sq.ft value made this builder switch from building vinyl siding homes to all-brick homes. Watch to learn more!

The General Shale Experience

Building your brick home should be a fun and enjoyable experience. Watch and learn more about what it's like to build with General Shale!

GSB Knoxville Hilton Interview

Watch as a building professional discovers thin brick is the perfect solution for his hotel renovation project.

Show More

Arriscraft Videos

Arriscraft Videos

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Building smart with Arriscraft

Discover the benefits of using Arriscraft masonry on your dream home.

Watch how to install ARRIS-clip onto a Steel Stud Wall (Open Rainscreen).

Installing ARRIS-clip onto a Steel Stud Wall (Open Rainscreen)

Installing ARRIS-clip onto a Concrete Wall (Open Rainscreen)

Watch how to install ARRIS-clip onto a Concrete Wall (Open Rainscreen).

Installing ARRIS-clip onto a Steel Stud Wall (Sealed Rainscreen)

Watch how to install ARRIS-clip onto a Steel Stud Wall (Sealed Rainscreen).

Installing ARRIS-clip onto a Concrete Wall (Sealed Rainscreen)

Watch how to install ARRIS-clip onto a Concrete Wall (Sealed Rainscreen).

Installing Arriscraft ARRIS.stack on Concrete

Watch how to install Arriscraft ARRIS.stack on Concrete.

Installing Arriscraft ARRIS.tile on Concrete

Watch how to install Arriscraft ARRIS.tile on Concrete.

Installing Arriscraft ARRIS.tile on a Mortar Bed

Watch how to install Arriscraft ARRIS.tile on a Mortar Bed.

Installing Arriscraft ARRIS.tile on Steel Stud

Watch how to install Arriscraft ARRIS.tile on Steel Stud.

A Guide to Laying Arriscraft Old Country Building Stone

Watch this Guide to Laying Arriscraft Old Country Building Stone.

Finishing Mortar Joints with Arriscraft Building Stone

Watch how to Finish Mortar Joints with Arriscraft Building Stone.

Site Cutting Arriscraft Building Stone

Watch this demonstration on Site Cutting Arriscraft Building Stone.

A Guide to Laying Arriscraft Laurier Building Stone

Watch this Guide to Laying Arriscraft Laurier Building Stone.

A Guide to Laying Arriscraft Citadel® Building Stone

Watch this Guide to Laying Arriscraft Citadel® Building Stone.

Installing Arriscraft ARRIS.stack on Steel Stud

Watch how to install Arriscraft ARRIS.stack on Steel Stud.

Installing Arriscraft ARRIS.stack on a Mortar Bed

Watch how to install Arriscraft ARRIS.stack on a Mortar Bed.

Installing Arriscraft ARRIS.stack on Concrete

Watch how to install Arriscraft ARRIS.stack on Concrete.

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Inspirational Videos

Inspirational Videos

Show More

Why Nothing Beats Brick

Trendy colors. No maintenance. Super safe. Higher value and so much more! Our newest video is all about why nothing beats brick in new home design and construction.

GENERAL SHALE DIY DAYS - THIN BRICK BACKSPLASH

Does your kitchen decor need a little spicing up? See our step-by-step guide to install a Thin Brick Backsplash with a painted finish!

Build with Brick to Protect Your Home & Family

Flying debris can be dangerous during a storm...unless you build with brick!

My General Shale - City Hill Design + Thin Brick

Amy and Katie of City Hill Design talk about why they love designing with Thin Brick!

General Shale DIY Days - Brick Floor

Thin brick floors are a gorgeous, time tested design option that looks great and only requires a beginner’s level of building knowledge to install.

My General Shale - The Customer Building Journey

Follow along with us as we travel to Slidell, LA to visit Christine of @ourdellhome.

General Shale DIY Days - Accent Wall

A brick accent wall doesn’t have to be a major undertaking. We’ve got all the steps to get you started — and the best part? You can do it on your own!

The Outdoor Entertainers

The "Outdoor Entertainers" talk about achieving their outdoor dream design featuring a General Shale outdoor fireplace and brick pavers.

The General Shale Experience

Building your brick home should be a fun and enjoyable experience. Watch and learn more about what it's like to build with General Shale!

The Beauty & Value of Brick with Brian Testerman & Nancy Johnson

Listen as building professionals talk about the value added benefits that brick continues to offer.

The Art of Masonry

Masonry is an art form that can create stunning and unique architectural designs. Watch and gain a greater appreciation for this wonderful and enduring trade!

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General Shale Careers Videos

General Shale Careers Videos

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Manufacturing Supervisor

Get a first-hand tour of what it's like to be a Manufacturing Supervisor in a General Shale brick plant!

Heavy Machine Operator

Get a first-hand tour of what it's like to be a Heavy Machine Operator in a General Shale brick plant!

Kiln Attendant

Get a first-hand tour of what it's like to be a Kiln Attendant in a General Shale brick plant!

Setting and Packaging Operator

Get a first-hand tour of what it's like to be a Setting and Packaging Operator in a General Shale brick plant!

General Shale Overview - Careers

Get a feel for our company and career opportunities we provide in the brick industry all across North America!

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    Copyright © 2015 General Shale, Inc. The pictures on this website are intended to represent general color ranges and surface textures of our products. Precise color match to actual product cannot be assured due to variations in monitors/viewing screens, room lighting and other factors beyond the control of General Shale. Some customization may be shown in featured projects. For questions, please contact your local General Shale sales representative.

    General Shale in Johnson City, TN on Houzz