To All General Shale Customers,

During this time of uncertainty, we want you to be sure of our commitment to continue serving you with the quality, service, and communication you expect from General Shale, our products, and our people.

As is the nature of our business and industry, yours and other important projects were in the planning, construction, or completion phases when COVID-19 appeared and began to escalate nationwide. And since our business extends throughout North America, we’ve enacted new and proactive steps into our operations at all locations to keep our employees safe and business uninterrupted as much as possible.

While we work with you and others in our industry and nation to see us through this challenging time, we thank you for your patience and continued business. Rest assured we stand ready to continue to offer you the high level of service you’ve come to expect from General Shale over the years.

For any questions or assistance, you can reach us by phone, our website, or your General Shale representative.

Make the Most of Mortar

Colors make a big difference in overall look

When building with brick, you may think of mortar color merely as an afterthought, but it shouldn’t be. Mortar may have initially been created for holding bricks together, but it’s now a way to add more personality and distinction to your home or commercial building.

Mortar makes up 18-24% of a brick building’s total surface area, and different colors of mortar can drastically change the look of a building, even when using the same color brick.

Mortar color is affected by the type and color of sand as well as mortar colorants.  Colored mortar may cost a bit more, but when you price by the square foot, it may only cost pennies more per square foot. 

Mortar Color Makes a Difference

One great example of how mortar can be used creatively is The Foundry Cinema and Bowl in Winter Park, Colorado. The developers wanted the building to have the look and feel of an aged warehouse and were able to achieve that with different colors of mortar.

Since many warehouses were not built at the same time, The Foundry was able to achieve a similar look using three different colors of mortar with the same brick.

The mortar colors are grey, white and black, and the application is intentionally imperfect in places to add to the authenticity of an older building.

For additional information please contact us or find a distributor.