INSTALLATION VIDEOS

SERENITY 200 FIREPLACE

The Serenity 200 fireplace features a decorative lintel, a stone centerpiece, a textured concrete cap, and requires advanced-level building knowledge to install.

SERENITY 175 FIREPLACE

Watch how to install the Serenity 175 fire place, which includes a full wrap-around hearth and striking see-through feature.

SERENITY 150 FIREPLACE

Watch how the Serenity 150 outdoor fireplace makes for an enjoyable do-it-yourself project and an elegant addition to your home.

SERENITY I00 FIREPLACE

Watch how the Serenity 100 has all the beauty of larger fireplaces but only requires Intermediate-level building knowledge to install.

STACKER 200 WOOD BOX

Watch how to add to your fireplace with the Stacker 200 Woodbox. The storage space guarantees you’re always ready to entertain.

STACKER 150 WOOD BOX

The Stacker 150 Woodbox is designed as a companion piece to the Serenity 100 and Serenity 150 fireplaces. Watch how to install this practical do-it-yourself kit.

ENTERTAINER 75 ROUND FIRE PIT

Watch how the Entertainer 75 can be assembled in a matter of hours with beginner-level building knowledge.

GATHERING 75 SQUARE FIRE PIT

Watch how with beginner-level building knowledge this kit can be assembled in a matter of hours for years of family enjoyment.

SENTINEL MAILBOX

Watch how to create a beautiful entrance to your home with the novice-level Sentinel mailbox.

PALADIN GARDEN COLUMN

Watch how to install the beginner-level Paladin garden column - a perfect accent to a beautiful flowerbed or mailbox.

RETREAT GARDEN BENCH

The Retreat bench is a beautiful and useful addition to any outdoor living patio. Watch how it can be installed with Beginner-level building knowledge.

DIY DAYS - THIN BRICK FLOOR

Thin brick floors are a gorgeous, time tested design option that looks great and only requires a beginner’s level of building knowledge to install. Watch now!

DIY DAYS - THIN BRICK WALL

A brick accent wall doesn’t have to be a major undertaking. We’ve got all the steps to get you started — and the best part? You can do it on your own!

DIY DAYS - THIN BRICK BACKSPLASH

Does your kitchen decor need a little spicing up? Watch a step-by-step guide on how to install a DIY thin brick backsplash in your kitchen.

THIN BRICK EXTERIOR APPLICATION

See how easy it is to revitalize your home's exterior using General Shale Thin Brick with our exterior application video.

THIN ROCK INSTALLATION VIDEO

Learn how to capture the authentic look of natural stone in any interior space at a fraction of the cost with the General Shale Thin Rock installation video.

GS PROFESSIONAL

BRICK VS FAKE STONE

Watch how in appearance, durability, and cost, BRICK BEATS FAKE STONE!

BRICK VS FIBER CEMENT

In virtually every category that matters, BRICK BEATS FIBER CEMENT siding. Watch to learn more!

WHY NOTHING BEATS BRICK

Trendy colors. No maintenance. Super safe. High value. Learn even more of why nothing beats brick when it comes to designing your new home!

DESIGNING YOUR BRICK COTTAGE

DESIGNING YOUR BRICK DREAM HOME – COTTAGE EDITION demonstrates how brick enhances the exterior look of this cottage brick design.

DESIGNING YOUR BRICK FARMHOUSE

DESIGNING YOUR BRICK DREAM HOME – FARMHOUSE perfectly demonstrates how brick enhances the exterior look of this farmhouse design.

DESIGNING YOUR MODERN BRICK HOME

Do you prefer function or fashion in home design? You can have BOTH when designing with BRICK & STONE, featured in DESIGNING YOUR BRICK HOME – MODERN EDITION.

DESIGNING YOUR CRAFTSMAN BRICK HOME

DESIGNING YOUR BRICK HOME – CRAFTSMAN EDITION demonstrates how dark brick looks paired with black mortar in a craftsman style home.

WIND DEBRIS - BRICK VS OTHER MATERIALS

Flying debris can be dangerous during a storm...unless you build with brick! Build with brick and protect your home and family.

GENERAL SHALE CHARLOTTE BUILDER INTERVIEW

Pricing brick by the sq.ft value made this builder switch from building vinyl siding homes to all-brick homes. Watch to learn more!

GSB KNOXVILLE HILTON INTERVIEW

Watch as a building professional discovers thin brick is the perfect solution for his hotel renovation project.

THE GENERAL SHALE EXPERIENCE

Building your brick home should be a fun and enjoyable experience. Watch and learn more about what it's like to build with General Shale!

ARRISCRAFT VIDEOS

BUILDING SMART WITH ARRISCRAFT

Discover the benefits of using Arriscraft masonry on your dream home.

WATCH HOW TO INSTALL ARRIS-CLIP ONTO A STEEL STUD WALL (OPEN RAINSCREEN).

Installing ARRIS-clip onto a Steel Stud Wall (Open Rainscreen)

INSTALLING ARRIS-CLIP ONTO A CONCRETE WALL (OPEN RAINSCREEN)

Watch how to install ARRIS-clip onto a Concrete Wall (Open Rainscreen).

INSTALLING ARRIS-CLIP ONTO A STEEL STUD WALL (SEALED RAINSCREEN)

Watch how to install ARRIS-clip onto a Steel Stud Wall (Sealed Rainscreen).

INSTALLING ARRIS-CLIP ONTO A CONCRETE WALL (SEALED RAINSCREEN)

Watch how to install ARRIS-clip onto a Concrete Wall (Sealed Rainscreen).

INSTALLING ARRISCRAFT ARRIS.STACK ON CONCRETE

Watch how to install Arriscraft ARRIS.stack on Concrete.

INSTALLING ARRISCRAFT ARRIS.TILE ON CONCRETE

Watch how to install Arriscraft ARRIS.tile on Concrete.

INSTALLING ARRISCRAFT ARRIS.TILE ON A MORTAR BED

Watch how to install Arriscraft ARRIS.tile on a Mortar Bed.

INSTALLING ARRISCRAFT ARRIS.TILE ON STEEL STUD

Watch how to install Arriscraft ARRIS.tile on Steel Stud.

A GUIDE TO LAYING ARRISCRAFT OLD COUNTRY BUILDING STONE

Watch this Guide to Laying Arriscraft Old Country Building Stone.

FINISHING MORTAR JOINTS WITH ARRISCRAFT BUILDING STONE

Watch how to Finish Mortar Joints with Arriscraft Building Stone.

SITE CUTTING ARRISCRAFT BUILDING STONE

Watch this demonstration on Site Cutting Arriscraft Building Stone.

A GUIDE TO LAYING ARRISCRAFT LAURIER BUILDING STONE

Watch this Guide to Laying Arriscraft Laurier Building Stone.

A GUIDE TO LAYING ARRISCRAFT CITADEL® BUILDING STONE

Watch this Guide to Laying Arriscraft Citadel® Building Stone.

INSTALLING ARRISCRAFT ARRIS.STACK ON STEEL STUD

Watch how to install Arriscraft ARRIS.stack on Steel Stud.

INSTALLING ARRISCRAFT ARRIS.STACK ON A MORTAR BED

Watch how to install Arriscraft ARRIS.stack on a Mortar Bed.

INSTALLING ARRISCRAFT ARRIS.STACK ON CONCRETE

Watch how to install Arriscraft ARRIS.stack on Concrete.

INSPIRATIONAL VIDEOS

MY GS - CHRISTINE

We travel to Slidell, LA to visit Christine as she walks us through the journey of building her home and her "love at first sight" brick, Logan Canyon.

MY GS - CITYHILL DESIGN

We travel to Memphis, TN to stop in on sister design-duo of City Hill Design. Watch to see why they love designing with Thin Brick!

THE ART OF MASONRY

Masonry is an art form that can create stunning and unique architectural designs. Watch and gain a greater appreciation for this wonderful and enduring trade!

GENERAL SHALE CAREERS VIDEOS

MANUFACTURING SUPERVISOR

Get a first-hand tour of what it's like to be a Manufacturing Supervisor in a General Shale brick plant!

HEAVY MACHINE OPERATOR

Get a first-hand tour of what it's like to be a Heavy Machine Operator in a General Shale brick plant!

KILN ATTENDANT

Get a first-hand tour of what it's like to be a Kiln Attendant in a General Shale brick plant!

SETTING AND PACKAGING OPERATOR

Get a first-hand tour of what it's like to be a Setting and Packaging Operator in a General Shale brick plant!

GENERAL SHALE OVERVIEW - CAREERS

Get a feel for our company and career opportunities we provide in the brick industry all across North America!