INSTALLATION VIDEOS
DIY DAYS - THIN BRICK WALL
A brick accent wall doesn’t have to be a major undertaking. We’ve got all the steps to get you started — and the best part? You can do it on your own!
DIY DAYS - THIN BRICK BACKSPLASH
Does your kitchen decor need a little spicing up? Watch a step-by-step guide on how to install a DIY thin brick backsplash in your kitchen.
DIY DAYS - THIN BRICK FLOOR
Thin brick floors are a gorgeous, time tested design option that looks great and only requires a beginner’s level of building knowledge to install. Watch now!
THIN ROCK INSTALLATION VIDEO
Learn how to capture the authentic look of natural stone in any interior space at a fraction of the cost with the General Shale Thin Rock installation video.
THIN BRICK EXTERIOR APPLICATION
See how easy it is to revitalize your home's exterior using General Shale Thin Brick with our exterior application video.
SERENITY 200 FIREPLACE
The Serenity 200 fireplace features a decorative lintel, a stone centerpiece, a textured concrete cap, and requires advanced-level building knowledge to install.
SERENITY 175 FIREPLACE
Watch how to install the Serenity 175 fire place, which includes a full wrap-around hearth and striking see-through feature.
SERENITY 150 FIREPLACE
Watch how the Serenity 150 outdoor fireplace makes for an enjoyable do-it-yourself project and an elegant addition to your home.
SERENITY I00 FIREPLACE
Watch how the Serenity 100 has all the beauty of larger fireplaces but only requires Intermediate-level building knowledge to install.
STACKER 200 WOOD BOX
Watch how to add to your fireplace with the Stacker 200 Woodbox. The storage space guarantees you’re always ready to entertain.
STACKER 150 WOOD BOX
The Stacker 150 Woodbox is designed as a companion piece to the Serenity 100 and Serenity 150 fireplaces. Watch how to install this practical do-it-yourself kit.
ENTERTAINER 75 ROUND FIRE PIT
Watch how the Entertainer 75 can be assembled in a matter of hours with beginner-level building knowledge.
GATHERING 75 SQUARE FIRE PIT
Watch how with beginner-level building knowledge this kit can be assembled in a matter of hours for years of family enjoyment.
SENTINEL MAILBOX
Watch how to create a beautiful entrance to your home with the novice-level Sentinel mailbox.
PALADIN GARDEN COLUMN
Watch how to install the beginner-level Paladin garden column - a perfect accent to a beautiful flowerbed or mailbox.
RETREAT GARDEN BENCH
The Retreat bench is a beautiful and useful addition to any outdoor living patio. Watch how it can be installed with Beginner-level building knowledge.
GS PROFESSIONAL
THE SMART SWITCH TO BRICK
Hear from a builders’ perspective how brick can help you avoid high maintenance costs and aggravating warranties with vinyl and cement plank siding.
ALWAYS APPEALING
Searching far and wide for design ideas can be a struggle. But what is always appealing? BRICK! Offered in multiple colors, textures, lengths and sizes, and with the ability to blend well with both traditional styles and contemporary ones, BRICK is Always Appealing.
ALWAYS DURABLE
Baseballs. Hail. High-winds and debris. Fiber cement siding (like Hardie board) and vinyl are easily damaged, but when you dress your home in brick, you can always count on it to stand up to the elements better than any other siding.
ALWAYS EASY
Save your Saturdays! If you build a home with fiber cement (like Hardie board) or vinyl siding, regular cleaning and repairs are the norm. But brick exteriors are always easy! There’s no need to pressure wash, clean, repair, or maintain – ever.
ALWAYS VALUABLE
From forever homes to short stays, building or buying a home is an important investment. If you want a higher resale value, savings on energy and maintenance, and lower insurance premiums, brick is always the better choice for your wallet.
DESIGNING YOUR WHITE BRICK HOME
Achieve a white brick finish to your new or existing home.
GENERAL SHALE PRESENTS "OPERATION DAMAGE CONTROL"
A special sustainability project recladding with thin brick.
BRICK VS VINYL SIDING
Find out how affordable natural clay brick really is compared to vinyl siding!
WHY NOTHING BEATS BRICK
Trendy colors. No maintenance. Super safe. High value. Learn even more of why nothing beats brick when it comes to designing your new home!
BRICK VS FAKE STONE
Watch how in appearance, durability, and cost, BRICK BEATS FAKE STONE!
DESIGNING YOUR BRICK FARMHOUSE
DESIGNING YOUR BRICK DREAM HOME – FARMHOUSE perfectly demonstrates how brick enhances the exterior look of this farmhouse design.
DESIGNING YOUR BRICK COTTAGE
DESIGNING YOUR BRICK DREAM HOME – COTTAGE EDITION demonstrates how brick enhances the exterior look of this cottage brick design.
BRICK VS FIBER CEMENT
In virtually every category that matters, BRICK BEATS FIBER CEMENT siding. Watch to learn more!
DESIGNING YOUR MODERN BRICK HOME
Do you prefer function or fashion in home design? You can have BOTH when designing with BRICK & STONE, featured in DESIGNING YOUR BRICK HOME – MODERN EDITION.
DESIGNING YOUR CRAFTSMAN BRICK HOME
DESIGNING YOUR BRICK HOME – CRAFTSMAN EDITION demonstrates how dark brick looks paired with black mortar in a craftsman style home.
WIND DEBRIS - BRICK VS OTHER MATERIALS
Flying debris can be dangerous during a storm...unless you build with brick! Build with brick and protect your home and family.
THE GENERAL SHALE EXPERIENCE
Building your brick home should be a fun and enjoyable experience. Watch and learn more about what it's like to build with General Shale!
GENERAL SHALE CHARLOTTE BUILDER INTERVIEW
Pricing brick by the sq.ft value made this builder switch from building vinyl siding homes to all-brick homes. Watch to learn more!
GSB KNOXVILLE HILTON INTERVIEW
Watch as a building professional discovers thin brick is the perfect solution for his hotel renovation project.
ARRISCRAFT VIDEOS
BUILDING SMART WITH ARRISCRAFT
Discover the benefits of using Arriscraft masonry on your dream home.
WATCH HOW TO INSTALL ARRIS-CLIP ONTO A STEEL STUD WALL (OPEN RAINSCREEN).
Installing ARRIS-clip onto a Steel Stud Wall (Open Rainscreen)
INSTALLING ARRIS-CLIP ONTO A CONCRETE WALL (OPEN RAINSCREEN)
Watch how to install ARRIS-clip onto a Concrete Wall (Open Rainscreen).
INSTALLING ARRIS-CLIP ONTO A STEEL STUD WALL (SEALED RAINSCREEN)
Watch how to install ARRIS-clip onto a Steel Stud Wall (Sealed Rainscreen).
INSTALLING ARRIS-CLIP ONTO A CONCRETE WALL (SEALED RAINSCREEN)
Watch how to install ARRIS-clip onto a Concrete Wall (Sealed Rainscreen).
INSTALLING ARRISCRAFT ARRIS.STACK ON CONCRETE
Watch how to install Arriscraft ARRIS.stack on Concrete.
INSTALLING ARRISCRAFT ARRIS.TILE ON CONCRETE
Watch how to install Arriscraft ARRIS.tile on Concrete.
INSTALLING ARRISCRAFT ARRIS.TILE ON A MORTAR BED
Watch how to install Arriscraft ARRIS.tile on a Mortar Bed.
INSTALLING ARRISCRAFT ARRIS.TILE ON STEEL STUD
Watch how to install Arriscraft ARRIS.tile on Steel Stud.
A GUIDE TO LAYING ARRISCRAFT OLD COUNTRY BUILDING STONE
Watch this Guide to Laying Arriscraft Old Country Building Stone.
FINISHING MORTAR JOINTS WITH ARRISCRAFT BUILDING STONE
Watch how to Finish Mortar Joints with Arriscraft Building Stone.
SITE CUTTING ARRISCRAFT BUILDING STONE
Watch this demonstration on Site Cutting Arriscraft Building Stone.
A GUIDE TO LAYING ARRISCRAFT LAURIER BUILDING STONE
Watch this Guide to Laying Arriscraft Laurier Building Stone.
A GUIDE TO LAYING ARRISCRAFT CITADEL® BUILDING STONE
Watch this Guide to Laying Arriscraft Citadel® Building Stone.
INSTALLING ARRISCRAFT ARRIS.STACK ON STEEL STUD
Watch how to install Arriscraft ARRIS.stack on Steel Stud.
INSTALLING ARRISCRAFT ARRIS.STACK ON A MORTAR BED
Watch how to install Arriscraft ARRIS.stack on a Mortar Bed.
INSTALLING ARRISCRAFT ARRIS.STACK ON CONCRETE
Watch how to install Arriscraft ARRIS.stack on Concrete.
INSPIRATIONAL VIDEOS
"INTERIOR BRICK DESIGN" With Designer Tori Donahue
Designer Tori Donahue chose Urban Brick Design’s thin brick for the DIY kitchen remodel of her 100-year-old home. Now, Tori says, the brick is the first thing people notice when they walk into her kitchen.
MY GS - The Davis' on Operation Damage Control
Hear from the Davis' about their hail damaged vinyl siding and how brick provided a sustainable solution for their home's future!
MY GS - The Keever Modern Brick Farmhouse
Join us as we learn from the mindset of millennial designers and first-time homebuyers, Travis and Katie Keever!
MY GS - CHRISTINE
We travel to Slidell, LA to visit Christine as she walks us through the journey of building her home and her "love at first sight" brick, Logan Canyon.
MY GS - CITYHILL DESIGN
We travel to Memphis, TN to stop in on sister design-duo of City Hill Design. Watch to see why they love designing with Thin Brick!
THE ART OF MASONRY
Masonry is an art form that can create stunning and unique architectural designs. Watch and gain a greater appreciation for this wonderful and enduring trade!
GENERAL SHALE CAREERS VIDEOS
MANUFACTURING SUPERVISOR
Get a first-hand tour of what it's like to be a Manufacturing Supervisor in a General Shale brick plant!
HEAVY MACHINE OPERATOR
Get a first-hand tour of what it's like to be a Heavy Machine Operator in a General Shale brick plant!
KILN ATTENDANT
Get a first-hand tour of what it's like to be a Kiln Attendant in a General Shale brick plant!
SETTING AND PACKAGING OPERATOR
Get a first-hand tour of what it's like to be a Setting and Packaging Operator in a General Shale brick plant!
GENERAL SHALE OVERVIEW - CAREERS
Get a feel for our company and career opportunities we provide in the brick industry all across North America!
