To All General Shale Customers,

During this time of uncertainty, we want you to be sure of our commitment to continue serving you with the quality, service, and communication you expect from General Shale, our products, and our people.

As is the nature of our business and industry, yours and other important projects were in the planning, construction, or completion phases when COVID-19 appeared and began to escalate nationwide. And since our business extends throughout North America, we’ve enacted new and proactive steps into our operations at all locations to keep our employees safe and business uninterrupted as much as possible.

While we work with you and others in our industry and nation to see us through this challenging time, we thank you for your patience and continued business. Rest assured we stand ready to continue to offer you the high level of service you’ve come to expect from General Shale over the years.

For any questions or assistance, you can reach us by phone, our website, or your General Shale representative.

Fresh From the Kiln - New Products in 2019

Do you have a building project coming up soon and need some inspiration?  Here you will find our newest brick and stone building materials from 2019!


Announced in January 2019, Metropolitan Building Stone features 31-5/8" lengths in three distinct face heights.  The series is designed for efficient installation resulting in dramatic impact and offers a bold, yet sophisticated aesthetic.

Grand Bay

Announced March 7, 2019, Grand Bay features a mostly white apperance with subtle hints of its red body underneath.  The added impressions on the face of the bricks strike an ideal balance between classic and modern..

Morning Shade

Announced March 7, 2019, Morning Shade includes a multitude of color variations from dark browns to speckled tans. Its moderately distressed face texture brings forth a truly earthy presentation. 

Nuala Ridge

Announced March 7, 2019 and similar to our "Insbrook" brick, Nuala Ridge is sure to appeal to building designs calling for a rugged texture with a dark display appearance.

Winter Haven

Announced March 28, 2019, Winter Haven, as the name suggests, dislays a snowy-white coating that covers nearly all of the brick with soft hints of the brown earthen underbody showing through for added character.

Winter Haven King Size

Announced March 28, 2019, Winter Haven is also available in King Size for a beautiful and economical option for homebuilders.