Rome, Georgia

Great American
Homes Magazine

We’re proud to introduce Great American Homes Magazine and invite you to sign up for your free copy. This 40-page annual publication showcases great ideas for residential, commercial, landscape and renovation projects.
Request your copy today!

More than 250 choices. One great brick company.

For more than 80 years, our brick portfolio has been the cornerstone of our success. With over 250 colors, styles and textures to choose from, our brick portfolio has something to complement any style of home, and it has helped us grow into one of America’s leading structural building materials manufacturers. Explore the enduring beauty of General Shale brick.

Building the American Dream since 1928.

General Shale makes Building The American Dream easy. No matter the size or style of your home, General Shale offers a variety of products to make your home distinctly yours. Visit our Dream Gallery and start planning with ideas that will spark your imagination!

Thin is in.

Thin brick from General Shale can dramatically reduce the cost of remodeling your home’s interior when compared to regular brick. Our thin brick is real brick that has been cut thin for reduced weight and easy installation and requires no additional structural support. Available in a variety of colors, General Shale thin brick can easily transform any environment.

Easy. Inside and out.

Thin Rock is the easy and cost-effective way to add the beauty of nature to your home—indoors or out. Our thin rock is real quarried rock that is cut thin for easy installation and requires no added structural support. Thin rock is available in a variety of colors and textures to perfectly complement any home.

Create a lasting impression.

General Shale plays a role in bringing enduring beauty to commercial buildings coast to coast. From structural brick to remodeling existing buildings, General Shale is the right choice for architects and contractors.

Strong, durable and virtually maintenance-free.

General Shale offers products specifically for commercial applications. Our line of architectural bricks and Arriscraft® Natural Stone provides the right products for multi-unit family buildings, hotels and other commercial structures, plus the technical assistance to back up a promise of enduring quality.

Paving the way.

Pave the way to your American Dream with General Shale clay and concrete pavers. Available in a number of sizes and colors, our pavers can be configured into a variety of patterns to create a stunning patio, sidewalk or driveway to complement your dream home.

Do more living in your great outdoors.

Fire pits, fireplaces, water features and outdoor kitchens. These are just a few of the many products available from General Shale’s new line of outdoor living products. Check out our complete product line here and find just the right addition to your backyard retreat!

Product selection
made easy.

We make it easy for you to view our line of products and complementary products that match in color or style. You can also compare product colors and styles on one screen and email your selections to your nearest General Shale retailer for more information or a quote on your project.